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Keywords: Cartoons
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Journal Articles
What’s so funny about marketing? Twentieth-century cartoonist portrayals of US marketing
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Journal of Historical Research in Marketing (2017) 9 (1): 92–115.
Published: 20 February 2017
... and practitioners viewed the theory and activities of marketing. Design/methodology/approach The study consisted of a content analysis of 1,400 randomly selected marketing-related cartoons published in The New Yorker magazine from 1930 through 1999. Findings The aspects of marketing portrayed by individuals...
