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Keywords: Cathedrals of consumption
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (1): 34–40.
Published: 20 February 2017
... – to develop his thinking on McDonaldization, and his ideas on enchantment and disenchantment – in the development of the author’s thinking on the cathedrals of consumption. The latter can also be seen as means of production from the perspective of Karl Marx’s theories. Georg Simmel’s theorizing about money...
