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Keywords: Ceramics
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (3): 345–375.
Published: 02 June 2020
...Neil Ewins Purpose This paper explores the advertising strategy of crockery importers and dealers in relationship to their origins and backgrounds. This is a departure from earlier ceramic-history literature which tended to focus on the Staffordshire producers, with limited awareness on how...
