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Keywords: Chocolate
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Journal Articles
Journal of Historical Research in Marketing 1–22.
Published: 01 July 2026
...Xavier Jou-Badal; Lara Martin-Vicario Purpose This study aims to examine how racialised and Orientalist imagery was used in early 20th-century Spanish chocolate advertising through a historical semiotic analysis of finalist posters from the Casa Amatller competition in Barcelona. Focusing on three...
Journal Articles
Journal of Historical Research in Marketing (2020) 12 (1): 75–100.
Published: 28 February 2020
...Maria Elena Aramendia-Muneta Purpose This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques. Design/methodology/approach Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign...
