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Keywords: Class anxiety
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Journal Articles
Journal of Historical Research in Marketing (2026) 18 (2): 113–148.
Published: 23 December 2025
...Lauren Alex O’Hagan Purpose This study aims to examine how sociocultural changes in early 20th-century Sweden, particularly regarding the roles and expectations of women, gave rise to class anxieties and specific performances of femininity. Specifically, it examines how these tensions were...
