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Keywords: Codices
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Journal Articles
Journal of Historical Research in Marketing (2024) 16 (3): 303–340.
Published: 02 July 2024
... advancements in the digital environment, placing emphasis on the virtual exhibition Códices de México: Memorias y Saberes, as well as the marketing activities related to prehispanic and novohispanic codices between 2010 and 2022. Design/methodology/approach The first part of the present study provides...
