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Keywords: Commercial nationalism
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 375–395.
Published: 15 August 2016
...Leanne White Purpose The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues...

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