... capitalist advertising, which is labeled as a set of activities whose goal is to bring consumers to the product (Kolektiv sekce propagace, 1963, p. 16). © Emerald Group Publishing Limited 2016 Marketing Marketing history Socialism Communism Czechoslovakia Prague Spring Among...

... as victims of McCarthyism and FBI surveillance, it can also be shown that virtually all individuals in focus here also developed strategies of accommodation, compromise and even opportunism to benefit from the climate of suspicion brought about by the prevailing anti-Communism. Social implications...

... of the “good life” versus the “common good”. Design/methodology/approach – The paper is informed by a growing literature on advertising under communism, but also new work on consumption in the Soviet Union and Cold War Eastern Europe. It draws upon archival and printed Bulgarian, and some American...

... in preference for securing its legitimacy (Amerian, 2015 ; Castillo, 2005 ; McDonald, 2010 ; Millar, 1985 ; Reid, 2002 , 2016). Inger L. Stole can be contacted at: istole@illinois.edu © Emerald Group Publishing Limited 2016 Cold war Geopolitics Capitalism Communism Marketing theory...