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Keywords: Complaints
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Journal Articles
Upholding whose values? Australia's advertising standards bodies, 1974‐2009
Available to Purchase
Journal of Historical Research in Marketing (2012) 4 (2): 273–289.
Published: 27 April 2012
... and the Advertising Standards Board that also reveals the fundamental shortcomings of the current advertising standards codes. In its third report, the now renamed the Advertising Standards Council (ASC) delivered another positive account of its activities. Acting on 56 of the 715 complaints received between...
