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Keywords: Conar
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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (2): 85–111.
Published: 08 April 2021
... that legitimates advertising self-control as a hegemonic narrative. Design/methodology/approach By using the historical research and the “uses of the past” approach, this study identifies, analyzes and confronts three organizational histories of Conar’s origins (both its official and unofficial versions...
