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Keywords: Consumer acculturation
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Journal Articles
Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009
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Journal of Historical Research in Marketing (2024) 16 (3): 258–282.
Published: 10 January 2024
... consumer acculturation. However, critical factors which differentiate immigrant decisions to purchase a home remain underexplored. This study aims to examine the importance of different identity resources in determining homeownership gaps between immigrant groups in Spain during a dynamic decade. Design...
Includes: Supplementary data
