... and geopolitics. This provides enormous opportunity for the next generation of scholars to establish their own identity in managerial marketing, consumer behavior or marketing analytics. Practical implications While publishing in the top journals is both necessary and desirable in the early stages...

...Ronald A. Fullerton Purpose The purpose of this paper is to show how 1940s and 1950s motivation research laid the foundations of present day consumer behavior as a discipline. Design/methodology/approach This research uses standard historical methodology – heavy reliance upon primary sources...

... by evidence from a much different time and context. Thus, the theory provides a robust framework for analysing consumer practices and rituals. Roman games Consumption practices Gladiators Athlete history Marketing history Consumer behaviour Sports Ancient history As information was collected...

... critique until Catterall et al.'s (2000) book on the topic. Pauline Maclaran can be contacted at: Pauline.maclaran@rhul.ac.uk © Emerald Group Publishing Limited 2012 Department store history Consumption history Shopping history Consumer behaviour Feminism Marketing...

... and status symbols, and the importance of interpersonal relations and upward social mobility via consumption choices, have been widely discussed in the marketing and consumer behaviour literature. There is, however, limited research on how the all‐encompassing concept of “conspicuous consumption” has evolved...

... clothing. Clothing Consumer behaviour Theft Retailing Business history England The nineteenth‐century informal trade in clothing involved the buying and selling of cheap, often stolen goods by otherwise “honest” wage‐earning people (Henry, 1978, pp. 12, 20, 76‐7). Such trade was commonplace...

... of goods on offer? England Consumer behaviour History Clothing Jumble sales are a curiously neglected sector of the second‐hand trade. They originated in the rummage sale, which was “a clearance sale of unclaimed goods at the docks”, derived from the French arrumage, meaning...

...). Far from killing them off, Roy Porter has suggested in his study of quack medicine, “the advent of the railway” gave early Victorian “mountebanks a new lease of life”. Itinerant sellers of patent medicines: Business history Economic history Retailing United Kingdom Supply Consumer behaviour...

... of the postwar consumer can be gained. Throughout the 1960s, some market researchers turned to consumer motivations to uncover the psychological dimensions of purchasing behaviour by determining the symbolic meanings goods had to their consumers. Rather than viewing consumer behaviour as predictable by factors...