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Keywords: Consumer culture theory
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Journal Articles
Belk’s (1988) “Possessions and the extended self” revisited
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (2): 184–207.
Published: 18 May 2015
... explored previously. With citations spanning over three decades, consumer behavior scholars recognize Belk (1988) as an important paper. Our analysis reveals that contrary to received wisdom, it is not only important for interpretive researchers or scholars within the consumer culture theory...
