Keywords: Consumer deception
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Journal Articles
Journal of Historical Research in Marketing (2025) 17 (3-4): 212–248.
Published: 09 June 2025
... naturalness and sustainability during this period, as well as the ethical implications of these marketing practices, particularly regarding consumer deception and their connection to modern greenwashing. Design/methodology/approach Using a qualitative approach, this study applies multimodal critical...

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