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Keywords: Consumer organization
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Journal Articles
Journal of Historical Research in Marketing (2015) 7 (3): 373–388.
Published: 17 August 2015
... with the Stiftung Warentest, a well known consumer organization (personal interview with Claudia Collado). This visit, promoted by Martínez de Hoz himself and funded by the Ministry of Economy, is closely linked to the institution’s origins. With regard to the initial activities of Adelco, they can...
