... and the United Nations Guidelines for Consumer Protection into the code. Originality/value Such discussions are scarce in marketing, due to the area’s amnestic state regarding the past. While selectively forgetting certain pasts, marketing fails to both acknowledge its tendency to subordinate consumerist...

... Trade Commission Consumer protection Marketing academics History of marketing thought Marketing and public policy history Consumer research Marketing and society Marketing consultants This article presents an inside look at the history of a little‐known but interesting initiative...