...Mark Tadajewski; D.G. Brian Jones Purpose This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research. Design/methodology/approach A brief...

... conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education. Marketing history Branding History of marketing thought Evolution Consumer research Symbolism Getting to an advanced age allows many opportunities for reminiscence[ 1...

... Marketing practice Consumer research Conceptions of the consumer Resource limitations Evidently, Soviet industrial policy was not as receptive to marketing, particularly American interpretations of marketing practice. This was not simply a Cold War policy and strategy. Economic policy...

...Stefan Schwarzkopf Purpose – This paper aims to review the life and work of one of America’s earliest social researchers, Robert Staughton Lynd (1892-1970). In doing so, it also re-introduces Lynd’s seminal Middletown studies to a wider audience within academic consumer research. Design...

... after graduating he experimented with psychoanalysis, treating a limited number of patients in a house close to Sigmund Freud (Dichter, 1979). © Emerald Group Publishing Limited 2013 Marketing history History of marketing thought Consumer research Interpretive consumer research...

... in this program, with considerable impact on both FTC operations and on marketing academic thought itself. Reflecting positive impact within public policy, for example, was a massive increase in the FTC budget for marketing and consumer research activities – from essentially zero at the start of the program...