...Mark Tadajewski; D.G. Brian Jones Purpose This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research. Design/methodology/approach A brief...

... (Glick and Levy, 1962). © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing history Branding History of marketing thought Evolution Consumer research Symbolism Getting to an advanced age allows many opportunities for reminiscence...

... Marketing practice Consumer research Conceptions of the consumer Resource limitations At the risk of making a very complicated subject overly simple, we can trace the foundations of the Cold War to the period immediately after the Second World War. The war had brought otherwise ideologically...

...Stefan Schwarzkopf Purpose – This paper aims to review the life and work of one of America’s earliest social researchers, Robert Staughton Lynd (1892-1970). In doing so, it also re-introduces Lynd’s seminal Middletown studies to a wider audience within academic consumer research. Design...

...). © Emerald Group Publishing Limited 2013 Marketing history History of marketing thought Consumer research Interpretive consumer research Psychoanalysis Federal Bureau of Investigation United States of America Dr Ernest Dichter (1907‐1991) is probably one of the most infamous...

... in this program, with considerable impact on both FTC operations and on marketing academic thought itself. Reflecting positive impact within public policy, for example, was a massive increase in the FTC budget for marketing and consumer research activities – from essentially zero at the start of the program...