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Keywords: Consumer well‐being
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Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 177–189.
Published: 27 January 2012
...Ben Wooliscroft; Ethan Pancer; Jay Handelman Purpose The purpose of this paper is to explore the historical origins of consumer well‐being as well as the factors that shaped its evolution. Design/methodology/approach The paper presents a review of original publications that highlight classic...
