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1-6 of 6
Keywords: Consumerism
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Journal Articles
Three historical narratives on advertising self-control in Brazil
Available to Purchase
Journal of Historical Research in Marketing (2021) 13 (2): 85–111.
Published: 08 April 2021
... at large (Kotler, 1972). Nowadays, researchers are trying to unveil the history of consumerism, to better grasp how the movement was molded by history (Cohen, 2003 ; Glickman, 2009). This effort has shown that consumer protection measures date as early as the late 19th century in the US, as a result...
Journal Articles
Advertising on till receipts in socialist Czechoslovakia: language, argumentation and ideology
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Journal of Historical Research in Marketing (2021) 13 (1): 18–43.
Published: 28 December 2020
... socialist advertising constructed an imagination that was very much dependent on consumerism just like advertising in Western capitalist countries, and at the same time, it was reflecting specific socio-political circumstances. By unit I mean one till receipt with one (although, perhaps, complex...
Journal Articles
New Women and Modern Girls: consuming foreign goods in colonial Seoul
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Journal of Historical Research in Marketing (2013) 5 (4): 494–520.
Published: 04 November 2013
... Woman” (Cho and Yoon, 1995). © Emerald Group Publishing Limited 2013 Consumerism Korea Nationalism Neo-Confucianism Stigma The Modern Girl In this place where almost half of all college graduates are wandering around with no jobs, women pay thirty or forty won for a piece...
Journal Articles
Mammoth market: the transformation of food retailing in Canada, 1946‐1965
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Journal of Historical Research in Marketing (2011) 3 (3): 279–301.
Published: 09 August 2011
... associated with developing strategic leadership in retailing and therefore should be valuable to educators and practitioners. © Emerald Group Publishing Limited 2011 Canada Managerial capitalism Retailing Supermarkets Consumption Consumerism In a society of abundance, the productive...
Journal Articles
A history of shopping: the missing link between retail and consumer revolutions
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Journal of Historical Research in Marketing (2010) 2 (3): 342–349.
Published: 10 August 2010
... critiqued inter alia by those who emphasise socially horizontal cultures of consumption; whilst studies of material culture reveal changing patterns from at least the sixteenth century (Campbell, 1987 ; Veekman, 2002). But again, the core understanding of consumerism still centres on the ways...
Journal Articles
State promotion of consumerism in Safavid Iran: Shah Abbas I and royal silk textiles
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Journal of Historical Research in Marketing (2009) 1 (2): 295–317.
Published: 10 July 2009
...Yuko Minowa; Terrence H. Witkowski Purpose This purpose of this paper is to investigate the policies and consequences of state‐directed consumerism in Iran during the reign of Shah Abbas I (1587–1629) of the Safavid dynasty. Design/methodology/approach The research is based upon several...
