... reveal many relevant facts about the period and country, on the one hand, and the development of advertising on the other. Advertising Language Socialism Consumption Ideology Consumerism Among the general public, advertising is normally associated with persuading people to buy products...

... of the Patola, including business development and related elite and non-elite consumption. Findings The paper shows how imported Indian textiles became indigenised in important respects, as shown in legends and myths. A search in the colonial sources demonstrates the role of cloth in gift exchange, alliance...

... to the shaping of contemporary ideas about consumption and the consumer. Design/methodology/approach Source material used includes the Elizabeth Ellis Hoyt Papers (1884‐2009) in the Iowa State University Archives. The collection contains a variety of materials, of which the most important for this paper were...

... records of Agfa's sales department. Findings This paper shows that Hitler's armament drive left room for non‐essential consumer goods such as cameras, film, and photographic paper as they fitted the regime's consumption policy, as well as its import and foreign exchange policy. A pioneer in marketing...

...Ben Wooliscroft; Georgios Patsiaouras; James A. Fitchett Purpose Conspicuous consumption refers to the competitive and extravagant consumption practices and leisure activities that aim to indicate membership to a superior social class. Studies examining the symbolic role of luxury brands...

... associated with developing strategic leadership in retailing and therefore should be valuable to educators and practitioners. © Emerald Group Publishing Limited 2011 Canada Managerial capitalism Retailing Supermarkets Consumption Consumerism In a society of abundance, the productive...

..., the paper discussed the ways in which the historiography of retailing and consumption might be brought together by a greater focus on and theorisation of shopping. Findings The paper highlights equivocation in the literature about the extent to which retailing was transformed during the eighteenth...

... , N. (1996), “ Towards the new retail geography ”, in Wrigley , N. and Lowe , M. (Eds), Retailing, Consumption and Capital: Towards the New Retail Geography , Longman , Harlow , pp. 3 ‐ 30 . Lusch , R.F. , Vargo , S.L. and O'Brien , M. (2007), “ Competing...