... 2019 29 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Advertising history Content analysis Nursing Historical research Kai Tiaki Trade journals At the turn of the twentieth century, advertising was rapidly...

... of advertising during periods of conflict. Practical implications This content analysis provides a look at the strategies, tactics and symbols used by print advertisers in Argentina and England during the War. Originality/value The study provides a depiction of advertising campaigns featured in Argentine...

.../methodology/approach A content analysis of black male advertising images culled from over 60 years of issues of two male-targeted magazines assesses these changes. The analysis contextualizes the imagery in African-American history and general media portrayals periodized into seven historical phases...

... A content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was conducted to determine whether manufacturers used appeals derived from the home economics movement in their advertising. Then, the Good Housekeeping Institute’s history is explored...