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Keywords: Context of discovery
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Journal Articles
The evolution of resource‐advantage theory: Six events, six realizations, six contributions
Available to Purchase
Journal of Historical Research in Marketing (2011) 4 (1): 7–29.
Published: 27 January 2012
... (or “bundles” of attributes) are required for different market segments within the same industry. © Emerald Group Publishing Limited 2012 Resource‐advantage theory History of marketing thought Theory development Context of discovery Marketing theory Marketing philosophy Resource...
