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Keywords: Contextualization
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (2): 165–180.
Published: 05 July 2019
... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Branding history Brewing industry Marketing strategies Contextualization...
