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Keywords: Corporate hegemony
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Journal Articles
Journal of Historical Research in Marketing (2015) 7 (2): 272–279.
Published: 18 May 2015
...: © Emerald Group Publishing Limited 2015 India Evolution of marketing History of marketing theory History of marketing education History of marketing thought Postcolonial theory Corporate hegemony If history is, as Carr (1961 , p. 35) has eloquently argued, “a continuous...
