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Keywords: Courtesy
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Journal Articles
Journal of Historical Research in Marketing (2022) 14 (4): 453–484.
Published: 10 August 2022
...Izabella Parowicz Purpose Early Polish press advertising (between 1850s and 1939) was characterized by a distinctive and today’s extinct combination of elements of persuasion and exceptional courtesy toward potential customers. The purpose of this paper is to show the place of customer psychology...
