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Keywords: Critical historical research method
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Journal Articles
Marketing and consuming Beijing Opera (Jingju) costumes in pre-1949 China: a special stage costume with multilevel meanings
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Journal of Historical Research in Marketing (2025) 17 (1-2): 30–52.
Published: 05 June 2025
... as a visual and communicative art, convey political or politicized values through symbolic communication and contribute to branding the Chinese identity in pre-1949 China. Using the Critical Historical Research Method (CHRM) and semiotic analysis, this article examines the consumption of stage costumes...
Journal Articles
Marketing via Shangbangs (Chinese business networks)
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Journal of Historical Research in Marketing (2024) 16 (2): 169–187.
Published: 30 January 2024
.../approach The Critical Historical Research Method (CHRM) undergirds a study of Shangbangs’ historicity (i.e. their socio-historically embedded multiplicity, including organizational forms, activities and connotations. Findings As informal regional, professional, project-based, special-product-based...
