...Raymond Benton, Jr Purpose The purpose of this paper is to draw attention to Victor Lebow, an unknown contributor to critical marketing studies. The paper also contributes to the literature on marketing amnesia. A brief biography of Lebow is presented in which it is established that he...

... rights only Autobiography Critical marketing studies IIMA Nikhilesh Dholakia Northwestern University University of Rhode Island Entry into elite engineering and business schools in India is via highly competitive national tests. Millions appear for these tests, at most a few thousand...

...Mark Tadajewski Purpose The purpose of this paper is to argue that the function of history in critical marketing studies centres on the issue of contextualisation. It aims to put forward the idea that historically informed critical marketing studies highlight that key institutions, actors...

...Mark Tadajewski Purpose This paper calls attention to the importance of historical research within “critical marketing studies”. It seeks to articulate a historical perspective based on the work of Michel Foucault. Design/methodology/approach This paper is based on a close reading of relevant...