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Keywords: Critical theory
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Journal Articles
Journal of Historical Research in Marketing (2011) 3 (4): 549–575.
Published: 08 November 2011
... Foucaultian primary and secondary texts. Findings Foucault's scholarship provides a useful counterpoint to the calls for critical theory to form the central paradigm in critical marketing studies, revealing a complex constellation of power/knowledge relations underpinning marketing theory, thought...
