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Keywords: Cruise industry
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Journal Articles
Journal of Historical Research in Marketing (2014) 6 (2): 234–257.
Published: 13 May 2014
...Blaine Branchik Purpose – The purpose of this paper is to recount the history of the marketing of the maritime passenger industry (known today as the cruise industry). This is a unique industry that has survived and thrived for almost 175 years despite dramatic environmental changes. This history...
