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Keywords: Culture
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Journal Articles
The birth of consumer behavior: motivation research in the 1940s and 1950s
Available to Purchase
Journal of Historical Research in Marketing (2013) 5 (2): 212–222.
Published: 26 April 2013
... consumer behavior field of study. Originality/value This paper offers a different view of motivation research, stressing its use of sociology and anthropology. It offers a corrective to the prevailing over‐emphasis on Ernest Dichter. Motivation research Product symbolism Social class Culture...
Journal Articles
The evolution of consumer well‐being
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Journal of Historical Research in Marketing (2011) 4 (1): 177–189.
Published: 27 January 2012
... underscores repeated calls for CWB research. © Emerald Group Publishing Limited 2012 Consumer well‐being Culture History of marketing thought Marketing theory Consumers Philosophical concepts Modern history Consumer well‐being (CWB) has long been of interest to scholars, managers...
