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Journal Articles
Journal of Historical Research in Marketing (2026) 18 (2): 171–194.
Published: 01 June 2026
... author María Pilar Martínez-Ruiz MariaPilar.Martinez@uclm.es 08 10 2025 14 02 2026 05 03 2026 13 03 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Handmade guitar manufacturing Marketing strategies Customised...
