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Keywords: Cyclecars
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 329–358.
Published: 20 November 2017
...D.G. Brian Jones; Alan J. Richardson Purpose The aim of this study is to explore the attempts by early twentieth century cyclecar manufacturers in the UK and USA to segment the personal transportation market and to position early cyclecars through the development of unique product attributes...
