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Keywords: Czechoslovakia
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (1): 120–140.
Published: 15 February 2016
...Mark Tadajewski; Patrick Hyder Patterson Purpose – This paper aims to analyze an important series of events in the history of marketing in socialist Europe and the internationalization of marketing thought and practice. Examining the reception of the marketing concept in communist Czechoslovakia...
