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Keywords: Definitional understanding templates
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (3): 401–420.
Published: 12 June 2020
... specification, axiom development and sampling frame. Application overviews the use of the CHARM, inclusive of definitional understanding template, guidance as to the application of the test evidence and use of the CHARM analytical template. Synthesis represents the step beyond the data collection...
