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1-6 of 6
Keywords: Department stores
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Journal Articles
Journal of Historical Research in Marketing (2014) 6 (2): 279–299.
Published: 13 May 2014
... are the basis for market segmentation, so multiple formats may co-exist in the same geographic area. Retail history Critical thinking Consumer shopping theory Geographic breakeven theory Chain stores Department stores Mail-order houses Supermarkets Shopping centers Online retailing...
Journal Articles
Journal of Historical Research in Marketing (2013) 5 (3): 351–369.
Published: 02 August 2013
... case study. Findings Gilbreth brought her psychologically enlightened brand of scientific management to Macy's Department Store in New York City in the mid‐1920s; she accomplished early marketing research for Johnson & Johnson in 1926; and she designed model kitchens in the late 1920s and 1930s...
Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 130–138.
Published: 19 January 2010
... United States of America Department stores Writing an essay that places these essays in the context of retail history is, I have discovered, no easy task. Retail history has traditionally been an area that attracted interest from across the academy. Rather than being a coherent field...
Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 108–129.
Published: 19 January 2010
...Tracey Deutsch; Beth Kreydatus Purpose The purpose of this paper is to explore the experiences of a significant group of retail employees, specifically the African‐American operations and service workers that worked behind the scenes in department stores during the Jim Crow era, defined here...
Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 61–85.
Published: 19 January 2010
...Tracey Deutsch; Vicki Howard Purpose Focusing on the early development of the three major forms of local advertising employed by independent department stores across the USA – newspapers, radio, and television – this paper examines continuity in the industry's commercial use of new technologies...
Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 41–60.
Published: 19 January 2010
...Tracey Deutsch; Steven B. Bunker Purpose The purpose of this paper is to examine the origins and the business model of department stores in Mexico between 1891 and 1910. Design/methodology/approach Primary and secondary source material support an historical and comparative study of retailing...
