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Journal Articles
Journal of Historical Research in Marketing (2014) 6 (2): 279–299.
Published: 13 May 2014
...). Competition also affects qi and si, as do consumer incomes and preferences. © Emerald Group Publishing Limited 2014 Retail history Critical thinking Consumer shopping theory Geographic breakeven theory Chain stores Department stores Mail-order houses...
Journal Articles
Journal of Historical Research in Marketing (2013) 5 (3): 351–369.
Published: 02 August 2013
... case study. Findings Gilbreth brought her psychologically enlightened brand of scientific management to Macy's Department Store in New York City in the mid‐1920s; she accomplished early marketing research for Johnson & Johnson in 1926; and she designed model kitchens in the late 1920s and 1930s...
Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 130–138.
Published: 19 January 2010
... of anti‐trust legislation and rarely taking into account laws operating at state or municipal levels [1] (Bean, 1996 ; Palamountain, 1955). © Emerald Group Publishing Limited 2010 Business history Economic history Retailing United States of America Department stores Writing...
Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 108–129.
Published: 19 January 2010
...Tracey Deutsch; Beth Kreydatus Purpose The purpose of this paper is to explore the experiences of a significant group of retail employees, specifically the African‐American operations and service workers that worked behind the scenes in department stores during the Jim Crow era, defined here...
Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 61–85.
Published: 19 January 2010
...Tracey Deutsch; Vicki Howard Purpose Focusing on the early development of the three major forms of local advertising employed by independent department stores across the USA – newspapers, radio, and television – this paper examines continuity in the industry's commercial use of new technologies...

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