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Keywords: Direct selling
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Journal Articles
Journal of Historical Research in Marketing (2014) 6 (2): 188–210.
Published: 13 May 2014
...William W. Keep; Peter J. Vander Nat Purpose – This paper aims to analyze the evolution of direct selling – a retail channel that successfully sold products ranging from cosmetics to radios to automobiles – to multilevel marketing (MLM), an industry now apparently heavily reliant on selling...
