Keywords: Distribution history
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (2): 216–237.
Published: 16 May 2016
... Emerald Group Publishing Limited Licensed re-use rights only China Southeast Asia Material culture Marketing history Distribution history Trade ceramics Trade ceramics in Southeast Asia consist of a large variety of bowls, dishes, cups, saucers, bottles, storage jars, figures, tiles...
Journal Articles
Journal of Historical Research in Marketing (2015) 7 (1): 113–132.
Published: 16 February 2015
... a brand which became stronger over time. Direct premium plans went together with new and effective communication tools. © Emerald Group Publishing Limited 2015 Distribution history Italy Marketing strategy history Promotion history In Italy, large-scale distribution became...
Journal Articles
Journal of Historical Research in Marketing (2013) 5 (4): 548–558.
Published: 04 November 2013
...-century and led the move through most of these great transitions. This contribution is evident in the evolution of retailing management over its 35-year history. Originality/value – No such prior review and critical evaluation has been published. Distribution history Retailing history Biography...
Journal Articles
Journal of Historical Research in Marketing (2013) 5 (4): 559–567.
Published: 04 November 2013
... own personal career history not only as a marketing educator but as a consultant as well. © Emerald Group Publishing Limited 2013 Corporate history Distribution history Retailing history One of retailing's most well known consultants and respected marketing scholar died...

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