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Keywords: Dorothy Dignam
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Journal Articles
Journal of Historical Research in Marketing (2018) 10 (1): 21–36.
Published: 07 February 2018
... development and network building. Dorothy Dignam is presented as a case study of one such advertising woman. She was a market researcher, a teacher, an advocate for women’s employment in advertising, a historian of women’s advertising clubs and a supporter of and a contributor to women’s professional...
