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Keywords: Economic development
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Journal Articles
On display in East and West: Socialist automobiles at international trade fairs during the Thaw
Available to Purchase
Journal of Historical Research in Marketing (2016) 8 (1): 156–173.
Published: 15 February 2016
... Economic development In October 1959, the German Democratic Republic (GDR) celebrated its tenth anniversary. To mark the event, a media campaign praised the economic accomplishments of the new socialist state. It emphasized the increased choices available to consumers in a country that only...
Journal Articles
Forgotten classics: Marketing in the American Economy by Vaile, Grether and Cox (1952)
Available to Purchase
Journal of Historical Research in Marketing (2014) 6 (3): 440–448.
Published: 18 August 2014
... now be made with a focus on its legacy. © Emerald Group Publishing Limited 2014 History of marketing thought Economic development Marketing American economy I entered the MBA program at the Wharton School in September of 1957. The required textbook for the Introductory Marketing...
Journal Articles
The history of Canadian marketing: from the seventeenth century to World War II: An annotated bibliography
Available to Purchase
Journal of Historical Research in Marketing (2011) 3 (3): 402–422.
Published: 09 August 2011
... of staples such as fur, cod fish, timber and wheat to the economic development of Canada. Similarly, the impact of a prolonged period of protective tariffs on the size, the structure and the degree of foreign ownership of Canadian industry also continues to be debated. These are indeed important topics...
