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Keywords: Edward Gibbon Wakefield
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Journal Articles
Emigration and imperial business: the New Zealand Company brand 1839-1841
Available to Purchase
Journal of Historical Research in Marketing (2016) 8 (2): 284–307.
Published: 16 May 2016
... evidence that the origin, if not always the implementation, of the strategy lay with one man, Edward Gibbon Wakefield. Originality/value This paper is novel in its use of visual and material culture artifacts to demonstrate the intentions of those who produced them. It also offers an example...
