... conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education. Marketing history Branding History of marketing thought Evolution Consumer research Symbolism Getting to an advanced age allows many opportunities for reminiscence[ 1...

... to Howell and Prevenier's guidelines, a wide variety of sources were selected of the data presented. Moreover, this study draws on three important perspectives – that of the practitioner, the scholar, and the consumer – in order to offer a thorough view of the relevant issues concerning the evolution...