... the fastening products as piece of art and modern fashion trends from clothing industry to shoemakers. Design/methodology/approach Research for this paper benefited from the author’s access to the internal company documents, advertisements and marketing materials in the State Regional Archives in Prague...

...Prof. Jonathan Morris; Elisabetta Merlo; Mario Perugini Purpose – The purpose of this paper is to shed light on the contribution that history can give to marketing strategies aimed at revitalizing fashion brands. It focuses on the revival strategy implemented in recent years by the Pucci fashion...