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Keywords: Food
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (4): 525–550.
Published: 19 October 2020
...Nipa Saha Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various...
Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 343–357.
Published: 15 August 2016
... on whether advertising fails or succeeds. Design/methodology/approach This paper draws from archival primary sources, including advertisements and newspapers, as well as secondary literatures from the fields of advertising history, food studies and transnational studies of popular culture. Findings...
