...), whitewashing (telling France’s antiracism history through white voices) and domesticating (rerouting anticolonial ideas to make them fit organizational agendas). Originality/value Many marketing historians have studied how history is used in branding, but little attention has been paid to its role...

... Limited Licensed re-use rights only Branding history Advertising history France Roman national Chromolithograph Trade cards The relationship of companies and brands to history is diverse and complex. Many brands use history to fuel their storytelling. That way they can strengthen...

... and how actions are constrained by ambition and opportunity. The paper provides an example of how research into how specific individuals can inform the larger history of marketing. Biography Advertising history France Economic history Product development history Today, the French inventor...

... of France in the retailing and textile manufacturing sectors. Mexican department stores followed Parisian models, policies, and innovations closely, yet accommodated local customs and conditions. The stores served as showcases for the success of the national government's economic and cultural modernization...