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Keywords: Functional school
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Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 190–206.
Published: 27 January 2012
..., the original framework developed by Copeland (1923) remains the most influential (Shaw and Jones, 2005) and is still found in most marketing textbooks (Kotler and Armstrong, 1990 ; Schoell and Guiltinan, 1995). © Emerald Group Publishing Limited 2012 Commodity school Functional school...
