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Keywords: Functionalist school
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Journal Articles
Early schools of marketing thought and marketplace evolution
Available to Purchase
Journal of Historical Research in Marketing (2011) 4 (1): 190–206.
Published: 27 January 2012
... Perspectives from the commodity, functional, regional, institutional, and functionalist schools of marketing are used to explain the evolution of the electronic marketplace as well as to provide propositions to guide future research. Originality/value The application of historical marketing thought...
