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Keywords: Gender portrayal
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Journal Articles
Journal of Historical Research in Marketing (2022) 14 (1): 24–47.
Published: 08 September 2021
... Gender portrayal Cultural brands War and armed conflict, invariably marked as a key event in the history of a nation, provide fertile ground for historians and heritage makers. Marketers leverage this opportunity to provide audiences with a rich assortment of consumption products that enable...
