... that advertising agencies operate, as well as the forces that drive and impede them, at both national and global levels. The Mojo-MDA story also illustrates the need for marketing and business historians to pay close attention to corporate culture and the different ways that it affects marketing business...

...Susan Smulyan Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA...

...Robert Crawford Purpose This paper aims to provide an insight into the emergence of the global advertising industry by undertaking a comparison of the respective entries of the advertising agencies J. Walter Thompson and McCann Erickson into the Australian market in the 1930s and 1960s. Design...

... and complicate existing debates about sports marketing and British media institutions in the 1980s and 1990s. © Emerald Group Publishing Limited 2012 Professional wrestling Sports World Wrestling Federation BSkyB Globalization Merchandising Marketing history United Kingdom […] any road...

... traditions. This paper provides a good overview of the ways in which notions, methodologies, and strategies coming from the USA are implemented. Advertising Advertising agencies United States of America Graphic arts Italy Globalization Since the 1920s, and more particularly during the post...