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Keywords: Handmade guitar manufacturing
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Journal Articles
Journal of Historical Research in Marketing (2026) 18 (2): 171–194.
Published: 01 June 2026
... by handmade guitar manufacturers in the historical and economic development of Casasimarro. No other economic activity has contributed greater prestige to this small town at a national or international level. This prestige is related to the marketing strategies used by the manufacturing dynasties, which...
