... to tease out their subtle characteristics and how a combination of language, image, colour, typography and composition are used to represent certain ideas and values related to health and well-being. Findings The publications subscribe to three distinct genres – “inside the factory”, “friendly...

..., is far removed from this idyll. This paper seeks to examine the power of corporate marketing and to question its role in our health and wellbeing. Design/methodology/approach By drawing on diverse examples that include the tobacco industry, food resources and consumption, and sustainability...